CES 2025 Exhibition
“Mixed Reality Makeup 0 min try-on studio” named as CES Innovation Awards 2025 Honoree in the XR Technologies & Accessories Category.
※The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
KOSÉ Corporation and Tokyo Electron Device Limited will jointly exhibit a “Mixed Reality Makeup 0 min try-on studio” at CES, the worldʼs most influential tech event, on January 7-10, 2025 in Las Vegas.
We will be showcasing a makeup try-on system based on the mixed reality concept. This innovative system enables users to virtually try makeup in a moment using high-speed projection mapping technology. Unlike conventional AR filters, people can wear makeup directly on their actual face. At our booth, visitors will have the opportunity to experience a brand new try-on and shopping journey. Additionally, we offer a dedicated meeting space for consultations on customizing and implementing solutions for your business.
Exhibition Information
- Date
- January 7th – ,
January 10th, 2025 - Venue
- Venetian Expo, Level 2,
Halls A-D – 55339
Map
WHATʼS
Mixed Reality Makeup
Feature of
Mixed Reality Makeup
Mixed Reality Makeup is a system that offers an entirely new makeup try-on experience based on high-speed projection mapping technology. This system projects realistic makeup directly onto a face. In addition, it follows facial movements. Since customers can try countless makeup designs in a real 3D space, they can choose products faster, with more confidence and fun than conventional try-on or AR makeup filters.
This system can be installed in any location, making it possible to utilize various spaces for cosmetics sales. We also customize the color and design to match the actual color of the products.
This technology can be used also for entertainment production, not limited to the cosmetics.
Point
point01
Ultra high-speed projection mapping
The unique facial recognition technology and 1000fps high-speed projector allow the makeup to follow facial movements and changes in facial expressions with absolute precision. Customers can try realistic makeup just in second. In addition, this system is designed to be safe for the human eye, allowing the user to experience makeup without feeling glare.
point02
Customization of the makeup design
Eyeshadow, blush, and lip makeup can be customized in a wide range of colors and shapes to reflect brand's products and concept. Customers can quickly try numerous makeup combinations to find new makeup styles. Anyone can choose products with confidence after testing them on their own face, regardless of their skin tone, makeup, experience, or other backgrounds.
Technology
01
High-speed projector
The world fastest 1000 fps projector enables makeup to follow facial movements smoothly.
02
IR sensor
The system tracks faces using invisible IR light. It allows for precise fitting of individual faces.
03
PC & Software
Equipped with high-speed image processing technology. We also offer customization of the software.
04
UI panel
UI design and makeup designs can be customized according your use case.
05
Booth & lighting
The minimum size of the booth is 2m x 3m and the design can be changed. It can be installed anywhere from event use to permanent installation.
